Autonomous
Livestock Management
& Data-Driven Insights
Tru-Test by Datamars empowers farmers with precise, real-time animal insights that drive better decisions. By combining solutions like Active Tag and Walk Over Weigh, we deliver connected, data-driven systems that improve animal health, productivity, profitability and sustainability across modern farming operations.
Our Livestock Solutions
What You’ll Get With Tru-Test
Integrated animal intelligence
Receive continuous behavioural, health, reproductive, and weight data.
Market-leading accuracy & reliability
Our software and products work 24/7 to ensure you’re always getting the most recent and accurate livestock insights.
Fully autonomous data collection
Save on labour! Our collection of products are designed to work without any operators, even in remote locaitons.
Improved herd performance
Receiving a constant stream of actionable insights lets you make the best decisions for your herd without the trial-and-error.
Designed for all farm types
Designed for pasture-based and intensive systems. We’ve got products that suit whatever your situation is.
One up-front cost: zero subscription fees
Pay for our products and cloud-based software all in one payment—No subscriptions, no hidden fees, all yours to keep.
Scalable, future-ready platform
Products and software built to grow with you. Grab only what you need now. There’s compatible options to scale as you grow.
24/7 & local customer support
Tru-Test provides 24/7 customer support for any technical issues or sales questions that arise.
Meet Our Farmers
Pentland Park Holsteins | Better Heat & Health Monitoring with Tru-Test
Neil and Ally Dickson farm just over 600 head of milking cows and just over 1000 head of stock on a 1600-hecatre property. They used to have all the data written out on old-fashioned wall sheets or in Neil's head, but Tru-Test has changed all that.
Emu Hill Dairy | Fence Monitoring & Active Tag Collars in Action
Nathan McLean farms across two properties, milking just under 700 cows. He was introduced to Active Tag by his son, who got the collars first, and despite not being a tech-head or into computers, Nathan could see immediately that it was simple enough for him to use and not stuff anything up.
Our Partners
+ Integrations
Check out our socials!
Ready to upgrade your farm?
Get in touch with the Tru-Test team to see how Active Tag can transform your farm.
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