Autonomous
Livestock Management
& Data-Driven Insights
Tru-Test by Datamars empowers farmers with precise, real-time animal insights that drive better decisions. By combining solutions like Active Tag and Walk Over Weigh, we deliver connected, data-driven systems that improve animal health, productivity, profitability and sustainability across modern farming operations.
Our Livestock Solutions
What You’ll Get With Tru-Test
Integrated animal intelligence
Receive continuous behavioural, health, reproductive, and weight data.
Market-leading accuracy & reliability
Our software and products work 24/7 to ensure you’re always getting the most recent and accurate livestock insights.
Fully autonomous data collection
Save on labour! Our collection of products are designed to work without any operators, even in remote locations.
Improved herd performance
Receiving a constant stream of actionable insights lets you make the best decisions for your herd without the trial-and-error.
Designed for all farm types
Designed for pasture-based and intensive systems. We’ve got products that suit whatever your situation is.
One up-front cost: zero subscription fees
Pay for our products and cloud-based software all in one payment—No subscriptions, no hidden fees, all yours to keep.
Scalable, future-ready platform
Products and software built to grow with you. Grab only what you need now. There’s compatible options to scale as you grow.
24/7 & local customer support
Tru-Test provides 24/7 customer support for any technical issues or sales questions that arise.
Meet Our Farmers
Stafford Adams | Active Tag
Stafford and Sarah Adams 50/50 share milk 420 cows at Glenavy. They started share milking in 2012 as lower order share milkers but have worked their way up. The biggest challenge is always getting cows in calf. Since using Active Tag they've noticed much happier staff, and a lot less time spent picking cows for AI.
Our Partners
+ Integrations
Check out our socials!
Ready to upgrade your farm?
Get in touch with the Tru-Test team to see how Active Tag can transform your farm.
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